Size Guide
Last updated:
Getting the size right the first time means your shirt is ready for the next trip instead of travelling back and forth in the mail. This guide explains how to measure a garment you already own, how our garment styles differ in fit, how to choose between two sizes and what to do if a size does not work out. Field and Reel items are printed on different garment styles, and exact measurements can vary by style and by production batch, so the measurement chart for each garment is shown on its product page where available. When a product page does not show a chart, or you are unsure, email [email protected] with the product link and the measurements of a shirt that fits you well, and we will recommend a size within 1 business day.
Size Guide at a glance
- Adult sizes: S, M, L, XL, 2XL, 3XL, 4XL and 5XL, depending on the garment style.
- Best method: measure a garment you already like, laid flat, and compare it with the chart for the style you want.
- Hoodies and sweatshirts: usually roomier than tees in the same size.
- Women’s cuts: usually narrower and shorter than unisex styles.
- Wrong size? Exchange within 60 days of delivery; we print and ship the new size free.
1. Why we ask you to measure a garment, not your body
Body measurements tell you how big you are; garment measurements tell you how a shirt will actually fit. Two people with the same chest measurement may prefer very different fits: one wants a tee that sits close for casting all day, the other wants room to layer a hoodie over a thermal in the duck blind. The simplest way to capture your preference is to measure a garment that already fits the way you like and find the size in our style that matches it. That is how we recommend choosing, and it is how our support team will help you if you write to us.
2. How to measure a garment
You need a flat surface, a tape measure or ruler, and a garment you like the fit of, ideally the same type as the one you are buying: a tee for a tee, a hoodie for a hoodie.
- Lay it flat. Place the garment face up on a table or the floor and smooth out wrinkles without stretching the fabric.
- Chest width. Measure straight across the front, from one armpit seam to the other, about 2.5 cm (1 inch) below the armholes. This is a half-chest measurement; do not double it unless the chart asks for full chest.
- Body length. Measure from the highest point of the shoulder, where the collar meets the shoulder seam, straight down to the bottom hem.
- Sleeve length. For long sleeves and hoodies, measure from the shoulder seam to the end of the cuff along the top of the sleeve.
- Write it down. Note the measurements in inches or centimetres, and the size printed on the garment’s tag.
Compare your numbers with the chart on the product page for the style you are buying. Choose the size whose chest width is closest to your garment; if length matters to you, for example if you are tall, check length as the second measurement.
3. How our garment styles differ
| Style | General fit | Sizing tip |
|---|---|---|
| T-Shirt (unisex) | Classic, straight cut | Order your usual tee size; size up for a relaxed fit. |
| Long Sleeve Tee | Similar body to the tee, with full-length sleeves | Check sleeve length if you have long arms. |
| Performance Long Sleeve | Usually a closer, athletic cut | Size up if you prefer room or plan to layer underneath. |
| Hoodie | Roomier body, ribbed cuffs and hem | Most people take their usual size; size down only if you like a closer fit. |
| Sweatshirt | Relaxed, ribbed cuffs and hem | Order your usual size for layering over a tee. |
| Tank Top | Lightweight, open armholes | Order your usual tee size. |
| Women’s cuts | Narrower through the body, shorter sleeves | Compare with a women’s tee you own; unisex styles fit roomier. |
| Youth and toddler | Separate size range | Measure a shirt that fits the child now; size up for growth. |
The fit notes above describe how these garment types generally compare. They are not measurements, and individual products can differ. The product page always takes priority.
4. Size labels we use
| Label | Also written as | How to use the label |
|---|---|---|
| S | Small | Compare your garment’s chest width with the S row of the product chart. |
| M | Medium | A common starting point; confirm with your own measurements. |
| L | Large | Check length as well as chest if you are tall. |
| XL | Extra Large | Check sleeve length on long sleeves and hoodies. |
| 2XL | XXL | Not every style is offered in this size; the product page lists availability. |
| 3XL | XXXL | Available on many tees and hoodies; check the product page. |
| 4XL | 4X | Offered on selected styles only. |
| 5XL | 5X | Offered on selected styles only. |
Size labels are only names. A size L in one brand can be a size M or XL in another, which is why the label on a shirt you own is a starting point and the measurements are the real answer. The same applies to the sizes in this table: always confirm against the chart for the specific style on its product page.
5. Fit for outdoor use
How you plan to use a shirt changes the ideal fit. For fishing, many anglers prefer a shirt that does not bunch at the shoulders when casting, so a little extra width across the chest helps. Long sleeves that ride up when you reach for a net are annoying, so tall anglers should check sleeve length. For hunting, think about layers: a hoodie that fits perfectly over a tee may feel tight over a fleece. For everyday wear around the cabin or at the cookout, choose the fit you find most comfortable. Our garments are casual apparel, so choose for comfort rather than for any technical performance.
6. Measuring a child
For kids, measure a shirt that fits them now in the same way as an adult garment: chest width across the front, armpit to armpit, and length from shoulder to hem. Youth and toddler sizes are a separate range from adult sizes, and labels differ between brands, so compare with the chart on the product page. Children grow quickly; if they are between sizes, choose the larger one so the shirt lasts a full season of trips to the pier.
7. Choosing between two sizes
Being between sizes is common, and the right answer depends on how you will wear the garment:
- Choose the larger size if you plan to layer underneath, want a relaxed look, have broad shoulders or a long torso, or are buying for a child who is still growing.
- Choose the smaller size if you like a close fit for casting and paddling, wear it on its own in warm weather, or the larger size’s length would be too long for you.
- For hoodies, think about what goes underneath on the coldest morning you expect to wear it, and choose the size that leaves room for that layer.
- For gifts, check the tag on a shirt the person wears often. If you cannot, the larger of two likely sizes is usually the safer choice for tees and hoodies, because a slightly loose shirt still gets worn.
8. Shrinkage and care
Cotton and cotton-blend garments can shrink slightly, mostly in length, if they are washed hot or tumble dried on high heat. To keep the fit you chose, wash inside out in cold water and tumble dry on low or hang to dry. Avoid ironing directly on the print. These steps also help the print last for many seasons. If you are between sizes and know that you always wash and dry on high heat, the larger size gives you a margin.
9. Sizing for groups and tournament teams
When ordering for a crew, ask each person to measure a shirt that fits them using the steps in section 2, rather than guessing their size. Collect the sizes in a single list, together with any names to print, before placing one order. It takes ten minutes in a group chat and avoids exchanges after the event. If several people are between sizes, our support team can look at the list and make suggestions before you order.
10. If the size does not work out
You can exchange any item for a different size within 60 days of delivery. Email [email protected] with your order number and the size you need. Please try the garment on before washing it, and return it unworn and unwashed. For a size exchange, you pay to send the original back, and we print and ship the new size free. If we sent the wrong size, everything is free. The full process is in our Returns & Exchanges Policy, and refunds, if you prefer one, are covered in the Refund Policy.
11. Fixing a size before your order is printed
If you realise you picked the wrong size right after ordering, email us within 12 hours of placing your order. If printing has not started, we change the size at no cost. See Cancel or Change an Order for details.
12. Worked examples
- Tee for summer bass fishing: your favourite tee measures a little narrower than the chart’s L and a little wider than the M. You fish in warm weather and like a close fit, so you choose M.
- Hoodie for deer camp: you plan to wear a thermal and a flannel underneath. Your usual size is L in tees, and the hoodie chart’s L leaves enough room, so you choose L rather than XL.
- Women’s long sleeve for a lake week: you usually wear a women’s M; the women’s cut is narrower than unisex, so you stay with M in the women’s style.
- Kids tee for a first fishing trip: the child’s current shirt fits, but they have grown a lot this year, so you choose one size up for the youth tee.
13. A note on measurements
We publish measurement charts only when they come from the garment’s actual specifications, and we do not invent numbers. Measurements on product charts are taken with the garment laid flat and can vary slightly between production batches. If the chart for a style you want is missing, or the numbers do not match what you expected, write to us and we will check before you order.
14. Need help choosing?
Send us the product link, the style you are considering and the chest width and length of a garment you like, and we will recommend a size within 1 business day. Email [email protected] or use Submit a Ticket. You can also find quick answers in the FAQs and the Help Center.
A size question is never a bother. A two-line email with your measurements now is much quicker for both of us than an exchange later, and it means your shirt arrives ready for the water or the field on the first try.

